To be highly innovative in the delivery of excellent customer service, and contribute to the development and self-sufficiency of the Cree Nation while maintaining long-term profitability.

• Companies to grow, generate revenue, create jobs, wealth , give back to the communities.
• profitability, stability, and longevity
• transparent communication
• meaningful, long-term employment
• services to the Cree communities
• capacity building
• economic leadership
• to improve the quality of life for all residents of Eeyou Istchee

• led by our Mission: always working for the benefit of the Cree Nation
• provide opportunities for our people 
• work closely with management of all subsidiaries
• collaborate with entities and communities
• partnerships, joint ventures
• marketing, communication